South of Heaven with Ashes Reign, Four Thirty Four, & Vara Alta

Ashes Reign is a melodic metal band from Central Virginia delivering a powerful blend of traditional metal with modern appeal. After releasing their debut EP, "Mountain Echoes" in 2022, they quickly followed up the following year with their thrashy reimagining of the classic Rolling Stones masterpiece, "Paint it Black", entitled, "Paint it Thrash".

The band signed with independent label Affiant Records (Dallas, TX) in mid-2023 and have been working on their debut EP with Chris Dawson of Aphotic Studios (Kansas). Their newest release 'My Final Plea' continues to delve deep into interpersonal conflict lyrically while the band relentlessly enforces the subject matter sonically.
 

No fads, No gimmicks, No trends…is the maxim used to describe Central Virginia’s, blue-collared quartette, Four Thirty Four. The group formed in late 2019 when members Mike Vernon (vocals), Craig Coyner (bass), and Scott Jordan (guitar) added drummer Greg Baker to the fold, to solidify the lineup. The band’s name and logo, Four Thirty Four, is a spin off of a regional area code…created with the intent to represent Central Virginia, with their brand of music. With diverse song writing and an unconventional sound, Four Thirty Four recorded and released six singles in mid-2020. By distributing these singles, one per month, each song got its own release date and attention…truly capturing the band’s influence, style and creativity. Using this release structure, networking through social media and beyond, sparked the attention of many streaming radio programs/personalities in the U.S. and overseas programs in the UK, France and Australia. In support of these singles, Four Thirty Four continued to perform throughout VA, with shows stretching into NC, and PA. Adopting the slogan ‘Live Music Rules’ and spreading the word through live performances, a grassroots following has begun to amass. While bringing live music to fans was the focus, a high energy, hard-rock sermon was the catalyst. August 2021 marked the release of The Gold EP…which includes four songs. Since it’s release, Four Thirty Four continues to reach new fans, explore new venues and travel to new states.

Deep in the heart of the Shenandoah Valley, Vara Alta was formed in 2023 by Hunter, Caleb, Grayson, and Logan. They produce modern metalcore characterized by big production, massive hooks, and thunderous breakdowns. Their music focuses on thoughtful and cohesive songwriting, creating a unique and powerful sound. Looking ahead, Vara Alta plans to release multiple singles and an EP in 2025, along with extensive touring. Prepare to witness the evolution of modern metal as Vara Alta redefines the genre with their relentless energy and vision.